Second update: creating points with zig zag Here's the final version of the first update to the logo: I thought this created a sense of depth that I really liked. In addition to making the letters a bit larger, I added a Drop Shadow to them, with a small y-offset but a larger x-offset.
I liked the look of the Geneva font here, but thought that it should pop out more against the background. I set the circle's opacity to 57% and created two copies of it in the shape of a Venn Diagram. In this first new version of the logo, I kept the circle shape, but this time made multiple overlapping layers. By distorting the circle, changing the font, and adding effects, what starts as a bland logo becomes an interesting focal point on a website. In each version of this logo, I'll start with the same base logo-a 100x100pt green circle. I then used the Type Tool to write my initials, 'AB' in Geneva size 45pt. To start out, I used the Ellipse Tool to create a 100x100pt circle in a dark blue. Each logo will implement slight tweaks, but as I'll show, small changes can dramatically affect the logo.
In this post, I'll begin with a simple logo, and I'll walk through different ways to make it stand out using Adobe Illustrator. To make your website standout, one good place to start is with website logos.
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